Growth Hacking: Silicon Valley's Best Kept Secret by Raymond Fong
My rating: 4 of 5 stars
Growth Hacking: Silicon Valley's Best Kept Secret by Raymond Fong and Chad Ridderson is filled with tons of useful information for any business owner looking to grow their business. The book is well structured around the six aspects of ASP, or the Automated Selling Process. With plenty of anecdotes to make a point, and clear and concise writing, this is an easy read that will help to bolster sales. One of the best examples of creative thinking to jump start sales, is the Dollar Shave Club and how they used a YouTube video to create demand. Perhaps it was a little luck, but it worked and worked well. While marketing may have different pipelines now, the basic principles haven't changed; you must spend money in order to make money. Marketing is key to growing a business and to being successful. This book is chock full of actionable steps to take in order to not only expand business and customers, but keep them coming back. A must read for any business owner. Highly recommend.
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