You got that P.h.D.? by Bobby Marhamat

You got that P.h.D.? by Bobby Marhamat
My rating: 5 of 5 stars

You got that P.h.D.? by Bobby Marhamat lays out a plan that will take your business to the next level. With an ample amount of business success behind him, Marhamat knows what he is talking about in this excellent book. He takes the reader through the stages of creating a business plan that actually works. The overall theme of the P.h.D is that you need passion and enthusiasm, hustle with plenty of urgency, and drive which equates to tons of energy. With these three things, you are on your way to success. The author breaks out the book into the following sections: 1-Readiness, 2-Culture,3-Employees, 4-Sales, and 5- Strategy and Adaptability. There are several chapters contained within each section that illustrate perfectly what it takes to scale your business. The point that resonated most with me was that businesses need to hire people who are anxious to learn and who have energy and enthusiasm. However even more important is that the employer creates a culture of appreciation for their employees, including them in the decision making process, giving them some authority, thereby relieving the owner of being overly involved in the day to day operations. Investing in people and technology is critically important to scaling a business, where people can intuitively do their jobs while being creative, and technology can alleviate some of the more mundane tasks inherent in any business. You will return to this book many times to glean more from the wisdom in its pages. Highly recommend.

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